Become a Digital
Marketing Professional

University of Minnesota Digital Marketing Boot Camp
| Learn to Drive Impactful Marketing in 18 Weeks

  • Global Network: Gain access to a network of 250+ employers looking to hire.
  • Professional Experience: Take advantage of paid micro-internship opportunities.
  • Career Support: Access free professional resources throughout your career.
  • Respected Credentials: Earn a Digital Marketing Certificate from a recognized university.

Get Program Info

Answer 4 quick questions about yourself. It takes less than a minute!

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Next Start Date:


October 23

Time to Complete:

18 weeks,
part-time

Live Online Classes:

9 hours
per week
Student at laptop
Marketing Is Always
Evolving. Evolve With It.

The digital marketing world changes constantly. With University of Minnesota Digital Marketing Boot Camp, you’ll become fluent in both the foundational practices and the latest platforms as you prepare to excel in this fast-paced field and stay ahead of the trends.

Demand for skilled digital marketers has dramatically increased. Despite the pandemic, LinkedIn reported a 63% growth in marketing jobs in the first half of 2021, with 5 of the top 10 marketing job posts in the digital or media space.¹

1LinkedIn

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Get a Paid Micro-Internship

Take your job-readiness to the next level. Gain valuable professional experience with a paid micro-internship while still enrolled in the boot camp program. These short-term, paid client assignments are made possible through our exclusive partnership with Parker Dewey, a platform pioneer in providing equitable access to micro-internships.

Take advantage of exclusive micro-internships and:

  • Gain valuable real-world experience
  • Build your professional resume and portfolio
  • Generate income during boot camp
  • Gain access to an exclusive network of potential employers
Student at laptop
The Support You Need to Transform Your Career

We’re committed to equipping you with the skills you need to make an impact, while also providing you with unparalleled support and resources before, during, and after your boot camp.

  • Work with an admissions advisor who will prepare you for your boot camp.
  • Access a 1-on-1 tutor if you get stuck.
  • Connect with a powerful network of engaged instructors, TAs, peers, and graduates.
Student at laptop
Further Your Career
Our Career Engagement Network will help you apply the tools and knowledge you have learned to advance your career. We will help you optimize your resume and LinkedIn profile, prepare for interviews, and build a portfolio of relevant, real-world projects. You’ll also have access to free career resources throughout your professional life.
Innovative Curriculum. In-Demand Skills.

In 18 weeks, University of Minnesota Digital Marketing Boot Camp will prepare you with the comprehensive digital marketing skills you need to create and execute successful real-world marketing tactics, including search engine optimization (SEO), paid and organic social media, marketing analytics, audience building, and display and pay-per-click advertising.

The hands-on curriculum is delivered through live, online classes and high-quality coursework. Our instructors are fully vetted by the university and offer 1-on-1 virtual guidance to learners throughout the program.

Get up to speed on essential marketing skills. This asynchronous module was designed for those coming to the course with no prior marketing experience, or those who would like a refresher on marketing fundamentals.

  • What you will learn:
  • Value Propositions
  • Marketing Research
  • Audience Segmentation
  • Branding
  • Marketing Objectives & KPIs
  • Customer Journeys
  • Marketing Funnels
  • Marketing Plans

Learn how digital marketing channels can work together to meet business goals, how to use data to guide campaigns, and how to find the right tactics for different businesses.

  • What you will learn:
  • Digital Marketing Channels
  • Data Tactics
  • Digital Marketing for Different Business Models
  • Content Tactic
  • Organic Social Media

Learn how to design, manage, analyze, and optimize a website for searchability so that it can successfully support your campaigns and your customers.

  • What you will learn:
  • Website Creation
  • Content Optimization
  • Search Engine Optimization
  • Conversion Tracking
  • Link Building and Backlinks
  • Website Analytics

Get hands-on experience using industry platforms to develop, launch, and optimize campaigns.

  • What you will learn:
  • Paid Search
  • Social Media Advertising
  • Display Advertising
  • Retargeting
  • Measurement and Optimization
  • Customer Relationship Management
  • Marketing Automation

Want your new skills to get you noticed? Learn how to highlight your work, optimize your professional presence, and impress hiring managers. Pair it with career coaching sessions to stand out in the job market.

  • What you will learn:
  • How to brand yourself for your career search or promotions
  • How to curate and optimize coursework for your portfolio
  • How to design a web-based portfolio
  • How to develop a promotional plan
Now You’re Ready
By the time you’ve completed the boot camp, you will have mastered in-demand skills, built an impressive portfolio of projects using real-world tools, and earned a valuable Digital Marketing Certificate from the University of Minnesota College of Continuing and Professional Studies in Saint Paul.
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Learn on Your Schedule
This is a part-time, online program designed to accommodate professionals of all career stages, whether they’re looking to start or advance in a career, change direction, or take charge of marketing for their own small business.
Time to complete 18 weeks
Live classes 9 hrs/week
Homework & projects 20+ hrs/week
Class time 3 weekday evenings
Invest in Your Career With the Right Financial Options
Early Registration Discount
Enroll by the early registration deadline and get $1,000 off your tuition cost when paid in full.
Alumni Scholarship
Alumni are eligible for a $500 scholarship.
Interest-Free Payment Plan
Pay an initial deposit and split the rest of your tuition into monthly installments over the length of the program with no interest.
EdAid 24 Month Payment Plan
Once approved, you’ll pay your deposit and split the remaining tuition over 24 monthly installments with zero interest.
AmeriCorps
The program is eligible to use your AmeriCorps award.
Employer Funding
Use available educational benefits or tuition sponsorship from your employer.
Workforce Funding
Workforce development assistance may be available through federal, state, and local offices.

edX Boot Camps does not receive any commissions or payments for referrals or successful loan applications. The lender’s loan approval criteria will apply and you should consider the terms and conditions of any loan carefully. We are not credit advisors. We make no representations about whether you will be given a loan or whether a loan will be suitable for you. We are not responsible for representations made to you by any credit provider.

DISCUSS FINANCING OPTIONS
What Boot Camp Graduates Are Saying
  • “I wanted a change in career and I have found a new job. I am very happy. My Career Coach was a huge help, and I would recommend this program specifically for the career coaching aspect.” – Griffin C.
  • “I would not be on the career path I am now had I not taken the course (…) The project-oriented nature of the class resulted in valuable deliverables which made my resume all the more competitive.” – Emily R.
A Powerful Educational Partnership

About The University of
Minnesota College of Continuing
and Professional Studies


University of Minnesota Boot Camps prepare students for the fields of web development, data analytics, cybersecurity, UX/UI, fintech, or digital marketing through a hands-on, virtual classroom environment. We empower talented instructors to teach the most in-demand skills and a dedicated support team to provide students with extensive assistance along the way.


The University of Minnesota College of Continuing and Professional Studies (CCAPS) provides innovative, accessible professional development programs that help to foster career growth, as well as personal enrichment programs that enable opportunities for lifelong learning.

CCAPS’ mission to enable opportunities for lifelong learning continues with University of Minnesota’s Boot Camps’ web development, data analytics, cybersecurity, UX/UI, fintech, and digital marketing programs.

This program is offered through the University of Minnesota, College of Continuing and Professional Studies in partnership with edX.


About edX


edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.

The Next Digital Marketing Boot Camp Starts October 23. Reserve Your Spot Today!
It only takes a minute to request information and be put in touch with a member of the admissions team who can answer questions and get your application started.
REQUEST INFORMATION TO GET STARTED