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University of Minnesota
Digital Marketing Boot Camp

Become a Digital
Marketing Professional
in 18 Weeks

To speak with an admissions advisor,
call (612) 424-8605
Featuring
Learn fundamental skills: how to create and execute a successful marketing strategy, including campaign development, user acquisition, digital advertising, content marketing, retention strategy, SEO, content optimization, and more.*
Gain real-world hands-on experience using popular tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.*
Study part-time, three days a week, while maintaining your work schedule.
Benefit from a wide range of career services to position you for success as you work to advance in your current career or seek a new opportunity.
We’ve partnered with Facebook to provide those who complete our boot camp with a complimentary Facebook Certification exam voucher. You will choose the cert that best aligns with your interests and career goals from the following list:
  • Digital Marketing Associate, Marketing Science Professional, Creative Strategy Professional, Media Planning Professional, or Media Buying Professional
*The material covered in this course is subject to change due to market demand.
What Students Receive

  • Students will explore the digital marketing landscape and develop knowledge of marketing fundamentals like campaign development and user acquisition, while also advancing campaign analysis skills.  
  • Students will get a tactical, hands-on learning experience, gaining a wide understanding of the different domains within the marketing industry.
  • Students will receive career-planning assistance, including:
    • Resume and social media profile support, career content and practice sessions, behavioral interview training, one-on-one career coaching, soft skills training, and more.
    • Access to a dedicated career materials advisor and career director who will work with you throughout the program and prepare you to be employer competitive.

What Students Earn

  • A strong professional portfolio, demonstrating working knowledge and the skills needed to perform a variety of jobs in the marketing sector.
  • Benefit from Demo Day—a monthly networking event with local professionals to showcase your skills and get feedback .
  • Continued one-on-one career coaching with a career director post-program completion for qualified students.
  • Digital Marketing Certificate from the University of Minnesota College of Continuing and Professional Studies showcasing your accomplishments to future employers.

About the University of Minnesota College of Continuing and Professional Studies
Established in 1913, the College of Continuing and Professional Studies is one of the most diverse of the University of Minnesota’s 18 colleges and schools. The college’s purpose is to inspire and serve an expanding population of learners in all stages of life. Each year, the College serves thousands of learners working toward individualized or applied degrees and certificates, accessing University courses, or participating in boot camps, short courses, and events.
FAQ
Frequently Asked Questions

When does the program start?

  • Class begins February 23, 2022
  • Tuesday/Thursday 6:30 – 9:30 p.m.
  • Saturday 10 a.m. – 2 p.m.

Can I keep working while studying at the Digital Marketing Boot Camp?

  • Yes. The program was designed for working professionals who are seeking to advance their current careers or change paths.

How long does it take to complete the program?

  • The program is part-time. Students can complete it in 18 weeks.

Do you provide career planning support?

  • Yes. We offer all of our students career support and coaching as well as resume support, interview preparation, and experiential learning opportunities. 

Do I need to have previous experience in programming or marketing before applying?

  • No programming or marketing experience is required.

What sets your boot camp apart from others I can join in Minneapolis/St. Paul or elsewhere?

  • We offer a part-time program that allows working professionals to study digital marketing without leaving their current job.
  • Students benefit from a robust set of professional development services to prepare them for success as they work to advance or change careers.
  • Our curriculum is built based on the most in-demand technologies needed for the ever-evolving marketing industry.

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