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University of Minnesota Digital Marketing Boot Camp
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Learn Digital Marketing in 18 Weeks
The rise of the digital world is transforming the way people research, interact with, and make decisions about products and businesses.
University of Minnesota Digital Marketing Boot Camp is a challenging, part-time program that takes a multidisciplinary approach to attaining proficiency in marketing tactic development, campaign development, digital advertising, and modern tools in site analytics and reporting.
- Gain experience with in-demand tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
- Study without sacrificing your work schedule, with convenient evening sessions.
- Benefit from a classroom learning environment, with dedicated instructional staff and peer-to-peer insights.
- Cover the fundamental knowledge you need, then get real-world digital marketing application through hands-on projects.
Get a Paid Micro-Internship
Take your job-readiness to the next level. Gain valuable professional experience with a paid micro-internship while still enrolled in the boot camp program. These short-term, paid client assignments are made possible through our exclusive partnership with Parker Dewey, a platform pioneer in providing equitable access to micro-internships.
Take advantage of exclusive micro-internships and:
- Gain valuable real-world experience
- Build your professional resume and portfolio
- Generate income during boot camp
- Gain access to an exclusive network of potential employers
Tactical, Hands-On Digital Marketing Training
All great digital marketing tactics start with an understanding of the fundamentals. You can choose to partake in an online Marketing Fundamentals pre-course that includes:
- Value Propositions
- Marketing Research
- Audience Segmentation
- Branding
- Marketing Objectives & KPIs
- Customer Journeys
- Marketing Funnels
- Marketing Plans
In just 18 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry. You will get hands-on training in*:
Digital Marketing Tactic
- Digital Marketing Channels
- Data Tactics
- Digital Marketing for Different Business Models
- Content Tactic
- Organic Social Media
Digital Advertising, and Automation
- Paid Search
- Social Media Advertising
- Display Advertising
- Retargeting
- Measurement and Optimization
- Customer Relationship Management
- Marketing Automation
Optimizing Campaigns and Websites
- Website Creation
- Content Optimization
- Search Engine Optimization
- Link Building and Backlinks
- Website Analytics
- Conversion Tracking
*The material covered is subject to change. Our academic team adjusts to the market demand.
Ready to become a savvy digital marketer?
By the time you complete the program, you can expect to be able to:
- Develop digital marketing tactics that meet both short- and long-term business goals
- Create, launch, and optimize search, social, display, and retargeting advertising campaigns.
- Build highly targeted audiences using demographics, affinity audiences, and more.
- Design and develop websites that perform well in search rankings and drive customer engagement.
- Optimize content and landing page experiences to improve customer engagement and conversion rates.
- Analyze and report on the effectiveness of campaigns and creative against objectives and metrics.
- Effectively manage and share customer data and touchpoints via CRM systems and databases.
- Design and implement automated workflows to drive campaign efficiency.
Part-Time Schedule
- 18-week program
- Classes held three weekdays from 6:30-9:30 p.m.
Currently Enrolling:
» Coding Boot Camp:
- Full-Time June 17, 2024
- Part-Time Soon
» Data Boot Camp:
- Part-Time June 17, 2024
» Cybersecurity Boot Camp:
- Part-Time June 17, 2024
» UX/UI Boot Camp:
- Part-Time June 17, 2024
» Digital Marketing Boot Camp:
- Part-Time July 1, 2024
Get Program Info
These programs are offered through the University of Minnesota College of Continuing and Professional Studies, in collaboration with edX.
About edX
edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.